Marketing Manager, Greater China

关于客户

Branding Trading Company from Europe

职位描述

• Key Responsibilities
  • Define the marketing plan in terms of campaigns, initiatives and events, proposing the correct mix of activities capable of achieving the agreed targets in terms of leads, revenues, margin and profitability
  • Define the deployment of all sell-in and sell-out tools (events, mailing, web marketing) in order to generate leads, orders, sales in accordance to Segments Sales strategies
  • Manage marketing investments needed to generate expected profitable growth and allocate financial resources among business-building activities
  • Implement web marketing plans in line with Sales and Trade Marketing strategies to support new product, solutions and services launch and develop e-commerce plans to increase leads and sales
  • Monitor ROI of marketing investments through pre and post analyses of results
  • Ensure effective launches of new products into the local market by bundling together marketing activities and creating partnerships with key industry’s influencers, in accordance to Marketing HQ guidelines
  • Leverage merchandising value and assure proper stock management and control
  • Guarantee the best use of CRM to have clean and update market data and support sales force productivity improvement
  • Guarantee quality layout/project design in line with Corporate standards
  • Leads the team by maximizing performance, people development and engagement according to Company Culture

任职要求

• Qualifications & Requirements
  • 8+ years’ experience in similar role and in multinational fast-paced environments
  • Master’s degree, MBA or other relevant fields, strongly preferred
  • Ability to think and act strategically and drive organization toward strategy execution
  • P&L Management
  • Strong financial skills and organization methodologies and processes
  • Sales Network management and organization
  • Communication & Presentation skills
  • Project Management
  • Problem solving
  • Strong leadership which inspires colleagues and customers
  • Team Management with high degree of empathy
  • Passion for sports, enthusiasm, humility, pro-activity, and ethics complete the desired profile